Employment History
Extensive experience in business management, marketing, advertising media in both print and digital platforms., and product sales. My roles have involved all aspects of day to day business operations; direct customer sales and business development, developing and meeting annual revenue and expense budgets, developing sales goals and incentives, working 'hands on' to build and support sales teams as well as overseeing all departmental management by creating a positive working environment to support productivity and growth. Strong background in hiring and training.
Objective
Having retired earlier than anticipated, I find that I’m not ready to stop working!
I have the background, experience, knowledge and talent along with the time to dedicate to working in a capacity to support any and all efforts in new business development, customer support, marketing, advertising, sales….and am extremely flexible with hours and workload. I am a multi-tasking queen and like to be busy and productive.
BigHouse Marketing 2014-2019
Role: Digital Marketing Strategist
BigHouse Marketing, a Charlotte based Premier Google Partner Agency, specializing in Google AdWords and other digital paid advertising including BING, Facebook, LinkedIn.
The BigHouse team’s expertise in Search Engine Marketing (SEM), the fastest growing form of advertising, put our client’s advertising message in front of their prospective customers at the exact moment they’re looking for products or services. With comprehensive research and dedication to my clients, I developed, implemented and optimized marketing campaigns working closely with the BigHouse production team to effectively reach specific targeted audiences in dedicated markets, increasing website traffic and overall sales to maximized my client’s return on investment (ROI).
My success was based on both knowledge and expertise, as well as ongoing client communication; always being available and responsive, along with reviewing Google Analytics reporting and offering strategies to improve upon existing campaigns where it made sense for improved results in Search, Display, Video, Remarketing and Social Media platforms. Selling new websites to those who needed them, writing site content, creating an effective site map and design layout while working closely with site developers to meet client objectives as it relates to their site goals.
I built a base of accounts generating less than $15,000/month to over $1,700,000 in less than 5 years by strategically Increasing existing client digital buys and developing a strong client referral program thereby doubling my income year over year, each and every year. I am a dedicated workaholic with strong communication skills and a need to see my clients succeed.
Advertising/Media Sales Newspaper Print/Digital
SouthComm Communications 2010- September 2013
Role: Publisher
SouthComm Communications, headquartered in Nashville, Tenn., is the second largest publisher of alternative weekly newspapers, associated websites and Social Media platforms in the nation as well as publishes other niche community publications across 18 markets. SouthComm Digital, an independent business unit, serves local, regional, and national clients with digital display advertising opportunities including Digital Ad Network (DAN), Local Ad Network (LAN), Site Retargeting and Search Retargeting.
In the Publisher’s role I determined annual unit and gross-profit plans by implementing marketing strategies; analyzed trends and results to effectively develop and manage sales initiatives and efforts, product development, marketing plans, editorial, and business operations.
Departmental strategic planning, revenue and expense budgeting, staff development including recruiting, selecting, orienting, training, counseling and mentoring employees; monitoring, and appraising job results.
New products / programs launched:
-CLDeals – generated over $250,000 in advertising sales in 6 months,
-DAN / Digital– generated over $200,000 in digital advertising sales with one designated digital ad sales specialist targeting untapped categories of business including medical, real estate, education, entertainment in first year.
-Event Marketing –established calendar of nine events annually that realized high levels of success in both ticket and sponsorship sales building a significant incremental revenue stream in local market of over $100,000 in the first year, exceeding budgeted revenue expectations.
McClatchy Newspapers Charlotte, NC 2006-2010
The Charlotte Observer
Role: Classified Advertising Manager 4/2010-7/2010
Responsible for Automotive and Real Estate sales team - revenue generation through strategic planning, budgeting, development of sales initiatives and programs and product development.
Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
-Implemented regional sales programs by developing field sales action plans.
-Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
-Developed sales staff by recruiting, selecting, orienting, and training employees.
-Maintained sales staff job results by counseling and mentoring employees; planning, monitoring, and appraising job results.
-Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing professional networks and participating in proffesional business organizations.
Contributed to team efforts by accomplishing related results as needed, exceeding revenue expectations year over year.
The Charlotte Observer
Retail Advertising Manager 2007-2010
Responsible for revenue growth as well as the development and performance of all sales activities in assigned market including Mecklenburg, Union, Lincolnton, Gaston and York counties. Staffing and training along with leadership working towards the achievement of maximum profitability and growth in line with company vision and values.
-Exceeded weekly, monthly and annual budgets consistently.
-Develop Sales strategies to reach and exceed revenue goals and maintain appropriate levels of profitability.
-Performance and development of sales staff through facilitation of McClatchy NOW! Training Program for Progressive Prospecting. This training covered new business prospecting strategies, sales process and pipeline management, presentation skills, closing skills and account development planning. Facilitated 8 sessions for 65 sales executives.
Worked directly with data marketing staff to develop leads for new business development efforts.
TeleSource Charlotte, NC 2004-2005
Marketing Director
Initiated marketing strategies and in-house programs to expand agent channel program, national call center program and telecom management program with success.
Developed telecom telesales hybrid sales programs with SBC, SWB and Access as exclusive telesales programs for the region and hired, trained and managed internal telesales staff of 8. Designed collateral materials, manuals and brochures.
Managed trade show marketing efforts including event planning, set up, Booth managment and sales and all new client followup efforts.
Thomas Regional Charlotte, NC 2002-2005
Manufacturing guide
Contractor: Print Ad sales. Outbound calls to manufacturers withing the US.
The Tribune Company 1996-2001
Sales management
Hired by local weekly Newspaper group in a sales position that was acquired by the Tribune Company where I continued Advertising sales and management for multiple industry verticals.
Outline Visual Communications Fort Lauderdale, Fl 1985-1996
VP Sales & Marketing
Responsible for revenue generation and national sales growth through chain of distributors.
Developed network of distribution nationally to over 18 in 12 months)
Negotiated contracts, trained distributor's sales staff (product knowledge, product usage)
Trade show management. Attended tradeshows nationwide including Food Shows, Auto Shows, Boat Shows, Manufacturing Shows and multiple general industry tradeshows. Both attendees and participating vendors targeted as potential new business.
Company closed – I purchased product from owner for my office in FL Warehouse, and joined forces with local competitor,
SD Modular Displays offering blended portfolio of products.
Tamiami Tile Delray Beach, Florida 1983-1985
Retail and Commercial Flooring Sales
Business development.
Flooring sales to builders, developers, architects, interior designers and homeowners.
(B2B and B2C).
Education
Florida State University Tallahassee, FL 1973-1975
References upon Request